Introducing the PRW & Performance Quotient® Brand
Over a decade ago, PRW Industries, Inc. (PRWI) recognized the need for branded, high-performance after-market parts that were value priced, and readily available on an in-stock basis. After a great deal of market research and further product development, the Performance Racing Warehouse (PRW) lineup of products was introduced to the performance after-market industry.
As PRW Industries has evolved the product line has been expanded to include the Performance Quotient® brand niche in the racing and performance industry. Over the years, the PRW engineering and product development team has introduced many new products under the Performance Quotient® brand. These high quality, high performance products were designed for unlimited performance and trademarked with the PQX power factor identifiers.
All PRW and Performance Quotient® products are manufactured in PRWI production facilities under the scrutiny of our technicians and inspectors to ensure that our products meet or exceed SFI specifications and other industry established quality standards, guidelines, and mandates.
PRW is building consumer and industry brand awareness through regional and national automotive magazine and trade publications, internet marketing, trade show participation, automotive celebrity endorsements, and grass roots circle track and drag race events. The PRW presence includes a dealer and distributor website that details technical and installation instructions, product information, ongoing promotional venues, dealer and distributor listings, advertising slicks and other information available 24 hours a day to PRW customers.